Sykes Enterprises Case Study Example | Topics and Well Written Essays - 1000 words

Sykes Enterprises - Case Study ExampleHis primary centralise has been financial return and he has used cash in hand as the basis for expansion, retraction and other strategies. However, it is necessary for the top management to reconsider some of the strategies from a financial point-of-view so that it can streamline its occurrent trading operations. It may non be necessary that a call center should require clo trustworthy if it is not doing well. There can be consolidation of operations as well as optimization of activities that would result in cost-reduction. Initiative by the top management will be the only reason why call center managers would want to look at their operations and search for cost-minimization strategies. The change should come from the top management to the bottom and this would be the driving doer amongst call center managers for cost reduction.Convergys is the largest market holder in the call center and order processing business. Sykes Enterprises scale o f operations is only a share of the two market leaders in this business. However, this cannot be attributed to any exceptional strategy on the part of Sykes competitors. Sykes aggressive strategy has been in terms of the event of call centers and its cost competitiveness. Sykes Enterprises did not see order processing and bill processing as a major fabrication and thus its corporate clients were forever looking for Sykes when they needed a cost-effective solution.Reliability is one of the key features that is missing from the brand positioning of Sykes in the industry. Thus, Sykes needs to re-consider its position in the industry and work towards improving it from just another low-cost solution to a reliable and smart solutions company - that would work at lower cost not just because of low quality but because it has found the key to strategically reducing costs of its operations. Review of Mission and ObjectivesSykes existing mission and objectives are not very much suited to i ts operational strategy. Instead of focusing on the low-cost attractions to the corporate world, Sykes should focus on a moderate strategy on using its services and quality of operations as the focal point of attracting corporate customers. It should revise its mission and objectives to incorporate these ideas in its mission and objectives. Further, it should make sure that its strategies reflect this mission.4.0 Strategic Alternatives and Recommended StrategyStrategic AlternativesIt is obvious that Sykes can take more than one action to improve its revenues and build a profitable business. The plosive consonant of its operations in India have resulted in consolidation of its costs in the United States. The competitors of Sykes have resorted to opening up call centers in South easternmost Asian nations such as the Philippines to counter the high turnover costs and possible wage rises in Indian cities due to growing economies. It is important for Sykes to focus on its costs and rev enues. Sykes needs to increase its revenues and reduce its costs. Sykes can focus on increasing the number of services that it offers from its existing call centers so that the costs of the services do not rise, however, there will be a rise in the revenues for the services.Another recommended