The Fashion Industry and the New Consumer Essay

The Fashion Industry and the New Consumer - Essay Example The paper "The Fashion Industry and the New Consumer" examines marketing concepts for the one of the United Kingdom top fashion brands Marks and Spencer. When we discuss marketing oriented organisations, it is agreeable that Marks and Spencer is one of the organisations in the United Kingdom that practices it. As a matter of fact, the fashion retailer can be described with five major characteristics of marketing oriented organisations; First of all it focuses on extensive and wide spread use of marketing research. ,T the organisation also emphasizes on the benefits of buying their products, that which are based on the attributes of the same product, it keeps on expanding its product lines in all categories and geographical regions. Tthe company makes use of various innovation schemes in order to enhance the value of the product to its target customers and lastly., Tthe company focuses its business inon adding value to customers like free delivery, warranty and credit availability. Ac cording to Armstrong, marketing and selling concepts usually focus on the selling of the products and moving out of firm’s products. This is usually looked at in a bigger perspective. Marketing concepts are meant to make a retailer product, meet the needs of its customers and also be able to make profits for the organisation. ThisIt means that a retailer will put his target on selling his goods and service, however, in order to succeed it is necessary to persuade its customers to embrace the products.